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sfifa bracelet - sfifa choker

At Maaÿaz, we honor our heritage by crafting jewelry that tells a story—discover the enchanting elegance of our Secret Sands collection.

FW25

SECRET SANDS

The Secret Sands collection draws inspiration from a realm where the desert meets sensuality, creating a serene and intimate atmosphere. Each piece in Secret Sands captures this blend of nature and dreams, featuring precious materials shaped into designs that mirror the gentle curves of dunes and the sparkling reflections of moonlight on the sand.

When worn, these pieces evoke the warmth of an embrace under a star-filled sky, the closeness of nocturnal dances around a fire, and the wonder of a world where every detail holds a touch of mystery.

This collection invites you to immerse yourself in a mystical desert, where the earth's vibrant energy pulses, and you’re carried away by a wave of soft, enchanting sensations. Secret Sands embodies a femininity that is both powerful and delicate, celebrating the timeless beauty found in the boundless sands of the Sahara.

Shop the look

Shop the look

Diyah n°2 Choker in Rose Gold ApricotDiyah n°2 Choker in Rose Gold Apricot

Shop Your Perfect Stack!

Embrace the magic of the season with Secret Sands

THANK YOU for your words

"Vos bijoux en fil d'or, fabriqués au Maroc apportent une touche de luxe et d'exotisme à notre quotidien. Merci de nous offrir des pièces étincelantes qui célèbrent l'artisanat marocain !"

FANNY

"I love love love your work! Bravo, simply waw. I did not imagine it would be so well finished worth every penny!"

SALIMA

"J'adore mon bracelet ! Continuez vos créations ! Vous savez mettre en valeur la beauté de l'artisanat marocain."

CÉLINE

Blog posts

Summer Jewelry Trends - How to Integrate Them with Our Sfifa Creations

Summer Jewelry Trends - How to Integrate Them with Our Sfifa Creations

Summer is here ! And with summer, jewelry trends flourish with new styles and ideas. This year, the focus is on nature, sustainability, and cultural heritage. At Maaÿaz, we are proud to present ou...

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How to Care for Your Maaÿaz Sfifa Jewelry

How to Care for Your Maaÿaz Sfifa Jewelry

Welcome to our care guide for your exquisite Sfifa gold threads jewelry! At Maaÿaz, we are dedicated to ensuring that your jewelry pieces remain as stunning as the day you first wore them. Here are...

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The history and origin of Sfifa yarn - A journey through time

The history and origin of Sfifa yarn - A journey through time

Sfifa threads, a quintessential element of Moroccan textile art, represents a tradition deeply rooted in the country's cultural heritage. Used predominantly to embellish the edges of garments, Sfi...

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